Keeping arts and culture at the heart of our communities
Using tourism to drive investment
In 2010 Blackpool Council bought a number of the town's most prominent attractions for £34 million so that it could invest and run them differently. This move brought the Blackpool Tower into public ownership for the first time and paved the way for a major regeneration programme. Merlin Entertainments was selected as the operator of the Tower attractions bringing with it the already established Eye and Dungeon brands. The investment, development and marketing that have resulted from the partnership since then has played a major role in re-establishing Blackpool as a family resort.